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Context:
Promoterra, a land development company, wanted to extend its geographical activity.
Faced with this challenge, they sought Rimard's assistance to outsource land research and manage their expansion efficiently.
Rimard's Approach:
1. Outsourcing of Land Research:
Rimard took over the land research, using its extensive network and market knowledge to identify plots meeting Promoterra's criteria.
2. Analysis of the Company's Needs:
We conducted a thorough analysis to understand Promoterra's desires and the type of land sought, as well as the assessment of the volumes needed for their expansion.
3. Assignment of Land Development to a Dedicated Expert:
Rimard assigned a dedicated land development expert to this project. This personalised approach allowed for a more focused and effective management of Promoterra's expansion.
4. Evaluation and Selection of Opportunities:
Our expert evaluated land opportunities, selecting those that would maximise profitability and strategic impact for Promoterra's expansion.
Outcome:
Rimard's bespoke approach enabled Promoterra to successfully realise its geographical expansion. The acquired lands were perfectly aligned with the company's strategic objectives and volume needs.
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Context:
Skyline, a property development company, was planning the launch of Horizon, a residential project. To ensure the commercial success of the project, they enlisted Rimard to develop and execute an effective marketing strategy.
Rimard's Approach:
1. Marketing Strategy Development:
Rimard began by analysing the target market of Horizon, identifying the key factors that would attract potential buyers. Based on this, we developed a comprehensive marketing strategy, highlighting the unique features of the project.
2. Marketing Materials and Branding:
Our team created high-end marketing materials, including brochures, 3D visuals, and a dedicated website, to effectively present the project to potential buyers.
3. Multichannel Advertising Campaign:
Rimard launched an integrated advertising campaign, utilising both digital and traditional channels to maximise the visibility and appeal of the project.
4. Launch Events:
We organised exclusive launch events and private tours for VIP buyers and key real estate agents, enhancing engagement and interest in the project.
5. Monitoring and Analysis:
Throughout the campaign, Rimard monitored performance and adjusted strategies accordingly to ensure maximum impact.
Outcome:
The marketing strategy deployed by Rimard enabled a successful launch of Horizon, with a high reservation rate from the early months of the campaign. The targeted approach strengthened Skyline's brand awareness in France.
Your Personalised Journey.
